Descrição da vaga
We're looking for a
Performance Marketing Manager
to own and scale paid media across Amazon, Walmart, Meta, TikTok, Google, and additional marketplace and retail media channels for a fast-growing clean-label snack brand. You will manage campaigns end to end, optimize for profitability rather than vanity metrics, and work directly with leadership to drive efficient, scalable growth across every channel.
This is not a brand awareness role. We are looking for someone who understands performance marketing at a deep level — contribution margin, TACOS, marketplace algorithms, and how to profitably scale a consumable CPG brand across multiple channels simultaneously. If you are highly analytical, execution-focused, and take genuine ownership of campaign performance and business outcomes, this role is a strong fit.
Why You'll Want to Join
You will be paid in
USD
(bi-monthly: every 15th and 30th)
Paid Time Off
in accordance with company policy
Observance of
Holidays
per company guidelines
100% remote setup
so you can work wherever you're most productive
This role requires availability during
US business hours
Own the full paid media function for a growing CPG brand with real retail traction across major marketplaces and retail chains
High-ownership performance marketing role with direct impact on revenue and profitability
What You'll Work On
Marketplace and Paid Media Management
Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Manage Walmart Connect campaigns and improve
Walmart.com
performance
Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram
Launch, test, and optimize TikTok Shop and TikTok Ads campaigns
Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max
Manage Reddit advertising campaigns and identify relevant community targeting opportunities
Support Instacart Ads and other retail media initiatives
Help drive growth and visibility on Faire and other marketplace channels
Performance Optimization
Improve TACOS, ROAS, contribution margin, and overall campaign profitability
Conduct keyword research, bid optimization, audience targeting, and campaign restructuring
Continuously test creative, audiences, landing pages, and promotional strategies
Identify scaling opportunities while maintaining efficiency targets
Monitor inventory levels and adjust advertising spend accordingly
Analyze customer acquisition costs, repeat purchase behavior, and LTV
Reporting and Analytics
Build and maintain weekly performance dashboards across all channels
Report on channel performance, trends, and growth opportunities with clear, actionable recommendations
Analyze competitive activity and marketplace trends
Interpret data quickly and make fast decisions based on performance signals
Cross-Functional Collaboration
Work closely with leadership, operations, and creative teams
Coordinate product launches and promotional campaigns across channels
Help improve product listings and conversion rates
Support marketplace expansion opportunities as the brand grows
What You Bring
3 or more years managing performance marketing for e-commerce or CPG brands
Deep, hands-on Amazon PPC experience across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Experience managing Walmart Connect campaigns
Experience managing Meta Ads across Facebook and Instagram
Experience managing Google Ads and YouTube campaigns
Experience scaling TikTok Shop or TikTok Ads
Strong analytical skills with advanced Excel and Google Sheets proficiency
Ability to interpret performance data and make fast, confident decisions
Experience managing advertising budgets profitably with a clear understanding of contribution margin and efficiency targets
Strong ownership mentality with the ability to execute quickly in a lean, entrepreneurial environment
Nice to Have
Experience with Reddit Ads and community-driven marketing
Experience with Instacart Ads or retail media networks
Background in food, beverage, or snack brand marketing
Experience working with Shopify brands
Familiarity with tools such as Helium 10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
Understanding of retail velocity and omnichannel strategy
Experience with creative testing and landing page optimization